Question 1

How do you handle patient consent and ethics?

Accepted Answer

Every patient on camera signs a tiered consent form (image, story, identification, usage scope, duration, geography). We work with your clinical lead to flag anything sensitive, and we never film a procedure or interview without written consent in place beforehand. Where ethics board approval is required (e.g. hospital research films), we work to that approval as a precondition.

Question 2

Can you produce content compliant with HPCSA / SAHPRA / international pharma codes?

Accepted Answer

Yes. We've delivered HCP and consumer assets that meet SA HPCSA, SAHPRA, and global pharma codes (PhRMA, ABPI, EFPIA). We work with your medical/regulatory affairs team on script and visual review cycles - and we know how to deliver fair balance, ISI handling and indication-aware claims without strangling the creative.

Question 3

What does the free patient-story concept actually deliver?

Accepted Answer

You send us your practice or product brief. Within 72 hours we deliver: (1) a 60-second AI-powered concept reel showing the visual direction; (2) a 1-page creative treatment covering visual approach, music direction, shot plan and compliance considerations; (3) an outline patient-consent + ethics framework; (4) optional 30-min creative call. Yours to use however you wish.

Question 4

Do you film inside hospitals and theatres?

Accepted Answer

Yes - and frequently. We follow infection control protocols, scrub-in where required, and bring low-footprint camera kit designed for sterile and semi-sterile environments. We've shot in operating theatres, ICU, dental rooms, derm clinics, pharmacies and labs.

Question 5

How does the OptimaGrowth SEO partnership work for medical?

Accepted Answer

Medical SEO is a specialist discipline - E-E-A-T signals, treatment-specific landing pages, condition + symptom intent, and locality. OptimaGrowth handles the strategy and on-page work; we produce the video that anchors each treatment page. One brief, one quote, one point of contact.

Question 6

What about pharma product launches across multiple markets?

Accepted Answer

We deliver master films in English plus localised subtitled / dubbed cuts for sub-Saharan Africa, MENA, UK/EU and Asia-Pacific. Single shoot day, twenty deliverables, single coherent brand world. We handle market-specific compliance cuts (e.g. ISI/PI variations) in post.

Question 7

Can you produce at scale across a multi-site hospital group?

Accepted Answer

Yes. We've run multi-site shoot weeks for hospital groups - capturing facility tours, specialist profiles and patient stories across 4-8 sites in one production block. Retainer pricing scales for this kind of brief.

Question 8

What happens to my patients' footage and data?

Accepted Answer

Footage of patients is stored on encrypted drives, never used outside the signed consent scope, and a hard expiry / takedown date is built into every release. We'll send your medico-legal team our standard consent and data handling pack before we shoot.

Trust, told cinematically.

Medical SEO partner

A patient-trust production line for your practice or brand.

Patient story films

Procedure & treatment explainers

Specialist & clinician profiles

Facility tours & brand films

Pharma & device launch content

SEO + content (via OptimaGrowth)

Free Patient-Story Concept + Compliance Treatment

Get my patient-story concept

Healthcare storytelling, handled with care.

Ad hoc, or always-on. Pick your pace.

Single campaign or launch

Always-on Practice Growth

Production output your clinical and brand teams can sign off on.

Send us your brief. Get a patient-story concept back in 72 hours.

Video for Medical, Dental & Pharma