Case studies

Marquee work. Real results.

A selection of our most-loved project breakdowns - what the brief was, how we cracked it, and what it delivered.

Filter
Documentary Series· 2024· Hospitality

Essential Flavours - A Culinary Docuseries

Client
Essential Flavours
Brief

Develop and produce a flagship culinary docuseries that profiles Cape Town's chefs and the stories behind their craft.

Approach

Hybrid documentary format - single-DOP intimacy + multi-cam kitchen capture. Pre-light food beats, motivated handheld interviews, deep-grade in DaVinci.

Results
  • 11 episodes delivered across S1
  • Long-form watch time +260% vs benchmark
  • Featured on YouTube SA originals
Music & Culture· 2023· Music

Man Gordan - Artist Brand Build

Client
Man Gordan
Brief

Build a visual identity for an emerging South African artist - music videos, interview content, social cutdowns.

Approach

Twin-format - narrative music videos shot on cinema primes paired with stripped-back interview pieces. Consistent grade ties the catalogue.

Results
  • 4 long-form pieces delivered
  • Social cutdowns drove 3x channel growth
  • Foundation for ongoing artist content
Documentary· 2024· NGO

Vision Will Live - Community Documentary

Client
Vision Will Live
Brief

Capture a community-driven creative initiative as a long-form documentary plus launch trailer.

Approach

Verite documentary approach - multi-day immersion, observational coverage, structured interview spine, sound-design-led edit.

Results
  • Festival-ready 35-min film + 90-sec trailer
  • Strong organic shares on launch
  • Anchor asset for community fundraising
Documentary· 2024· Gaming

Rise of Kingdoms - 7 Year Anniversary Documentary

Client
Rise of Kingdoms
Brief

Capture the South African chapter of a global anniversary documentary - one player profiled per continent, woven into a single feature.

Approach

Player-centric portrait film, on-location across South Africa. Cinema-grade interview lighting, observational coverage of life beyond the game, score-led pacing to match the global edit.

Results
  • Delivered as the SA chapter of a 7-continent global film
  • Localised storytelling that earned a featured slot in the master cut
  • Set the visual benchmark for the wider documentary series
Short Documentary· 2023· NGO

Peace Film - Palestine

Client
Independent
Brief

A short, contemplative peace-themed film built around place, testimony and silence.

Approach

Stripped-back observational craft - locked-off framing, sparse interviews, sound-design-forward edit. No voiceover, no overlay. The footage and the people carry the message.

Results
  • Festival-quality 5-min film
  • Used as an awareness-raising asset by multiple humanitarian partners
  • Strong shareability across socials
Manchester City - Brand Activation Shoot
Manchester City logo
Brand Activation· 2023· Sport & Entertainment

Manchester City - Brand Activation Shoot

Client
Manchester City
Brief

Capture Manchester City's South African brand activation - cinematic hero content, player-fan interaction reels and high-volume social cutdowns for a global-class campaign rollout.

Approach

Multi-camera capture across activation days, anchored by a dedicated cinema unit for hero beats. Social unit shooting vertical-native content in parallel. In-house post turned around a 60-second hero film and 20+ tailored social cutdowns within the brand's 72-hour rollout window.

Results
  • 60-sec hero film delivered to club brand standards
  • 20+ vertical social cutdowns across Reels, Shorts, TikTok
  • Used across club, sponsor and partner channels globally
  • Set the template for follow-up African market activations
Roche - Healthcare Internal Comms & Patient Stories
Roche logo
Healthcare Films· 2023· Healthcare & Pharma

Roche - Healthcare Internal Comms & Patient Stories

Client
Roche
Brief

Produce a series of internal comms and patient-story films for one of the world's largest pharmaceutical companies - compliance-aware, emotionally resonant, on-brand.

Approach

Patient-led storytelling shot under strict pharma compliance protocols. Senior producer + legal sign-off built into every stage from consent to final delivery. Quiet, dignified interview lighting. Multi-language subtitling for global rollout.

Results
  • Series of patient-story films delivered to global Roche brand standards
  • Multi-language deliverables (English + 4 additional languages)
  • Used in internal training and external awareness campaigns
  • Long-standing trusted-supplier relationship retained
Stellenbosch University - Brand & Recruitment Campaign
Brand Film· 2024· Education

Stellenbosch University - Brand & Recruitment Campaign

Client
Stellenbosch University
Brief

Refresh Stellenbosch University's brand and recruitment film catalogue with a campus-led hero film and faculty-specific cutdowns.

Approach

Multi-day on-campus shoot covering academic life, research labs, residence culture, sport and student stories. Director-led interviewing of students, alumni and faculty. Cinema-grade aerials of the campus and surrounding winelands.

Results
  • 1 x 2-minute hero brand film delivered
  • Faculty-specific cutdowns produced for each academic school
  • Used across open days, social, paid acquisition and recruitment landing pages
  • Significant lift in international applicant engagement
Takealot - High-Volume E-commerce Video
Takealot logo
E-commerce Video· 2023· Retail & E-commerce

Takealot - High-Volume E-commerce Video

Client
Takealot
Brief

Build a scalable video production pipeline for Takealot's seasonal campaigns - hero spots, product demos and a high cadence of social-first cutdowns.

Approach

Production-line approach: dedicated set, batched product capture and a shared edit template system to compress turnaround. Hero spot shot on cinema gear, social unit shooting in parallel for native vertical content.

Results
  • Hero seasonal spot + 40+ supporting product videos delivered in a single production block
  • Significant cost-per-asset reduction vs previous suppliers
  • Sustained working relationship across multiple seasonal campaigns
McDonald's - Lifestyle Commercial Capture
McDonald's logo
Commercial· 2023· QSR / Food & Beverage

McDonald's - Lifestyle Commercial Capture

Client
McDonald's
Brief

Capture a lifestyle commercial for McDonald's South Africa - real people, real moments, in-restaurant warmth that lands across TVC and digital channels.

Approach

Hand-cast diverse on-screen talent, naturalistic in-restaurant lighting and an observational shooting style. Multi-format capture (16:9 + 9:16 + 1:1) baked in at the framing stage so social cutdowns required no compromise.

Results
  • TVC + multi-platform cutdowns delivered to McDonald's global brand standards
  • Strong consumer testing scores on warmth and authenticity
  • Multi-channel campaign rollout across TV, paid social and YouTube
Woolworths - Brand & Lifestyle Content
Woolworths logo
Lifestyle Content· 2023· Retail & E-commerce

Woolworths - Brand & Lifestyle Content

Client
Woolworths
Brief

Produce premium lifestyle and food content for Woolworths' brand and seasonal campaigns - both motion and stills, captured in a single production block.

Approach

Paired motion + stills production days. Single creative direction across both disciplines. Food-styling and prop direction handled in-house to keep the creative pipeline tight. Premium grading and tape-out specifications matched Woolworths' established brand language.

Results
  • Twin asset library - motion + stills - from a unified production block
  • Used across in-store screens, paid social and brand-led campaigns
  • Production-cost saving vs commissioning the two disciplines separately
IHG Hotels & Resorts - Property Films Across Africa
IHG Hotels & Resorts logo
Hospitality Brand Films· 2024· Hotels & Resorts

IHG Hotels & Resorts - Property Films Across Africa

Client
IHG Hotels & Resorts
Brief

Produce cinematic property films and lifestyle reels for multiple IHG properties across Africa - direct-booking-focused content tuned for owned channels and OTA placements.

Approach

Multi-city production block - one travelling cinema unit covering several properties in a single trip to compress travel cost. Each property gets a 90-second hero, a 30-second social cutdown and a 15-second vertical for paid acquisition. SEO + AI search optimisation included on the deliverables that live on owned channels.

Results
  • Multiple property films delivered across IHG's African portfolio
  • Significant travel-cost saving via multi-property production blocks
  • Content now driving direct-booking traffic via owned channels
BMW - Automotive Lifestyle Capture
BMW logo
Automotive· 2023· Automotive

BMW - Automotive Lifestyle Capture

Client
BMW
Brief

Capture lifestyle and dynamic automotive content for BMW South Africa - hero stills + motion built around real driving locations across the Western Cape.

Approach

Camera car rigging for dynamic driving plates, drone aerials for landscape reveals, and a stills unit running in parallel for campaign imagery. Pre-scouted Western Cape locations to give the campaign a distinct sense of place.

Results
  • Hero motion + stills library delivered from a single production block
  • Used across BMW SA's owned channels and dealer activations
  • Strong brand-fit grading carried across both motion and stills outputs
Cunard - Onboard Lifestyle Content
Cunard logo
Hospitality Brand Films· 2023· Hotels & Resorts

Cunard - Onboard Lifestyle Content

Client
Cunard
Brief

Capture onboard lifestyle content for one of the world's most iconic luxury cruise brands - hero suites, signature dining, deck activities and guest experience.

Approach

Single travelling cinema unit on an active sailing - tight, low-impact shooting that respected guest experience while still landing premium hero footage. Pre-built shot list covered suites, F&B, deck, entertainment and crew moments.

Results
  • Multi-category content library delivered (suites, F&B, deck, experiential)
  • Used across brand owned channels and OTA partner placements
  • Set the production template for follow-up Cunard projects
Lanzerac - Estate Brand Film
Lanzerac logo
Hospitality Brand Films· 2024· Hotels & Resorts

Lanzerac - Estate Brand Film

Client
Lanzerac
Brief

Produce a brand film for Lanzerac that captures the estate's heritage, hospitality and signature wine experience - hero film + supporting cutdowns.

Approach

Two-day on-estate production. Cinematic property and landscape capture (drones, gimbal, locked-off interiors) paired with intimate guest, chef and winemaker beats. Director-led interviewing kept the narrative tight.

Results
  • 3-minute hero brand film delivered
  • Social cutdowns for guest experience, F&B, weddings and wine club
  • Hero asset on the homepage and direct-booking funnel