Video Production Case Studies

Develop and produce a flagship culinary docuseries that profiles Cape Town's chefs and the stories behind their craft.

Hybrid documentary format - single-DOP intimacy + multi-cam kitchen capture. Pre-light food beats, motivated handheld interviews, deep-grade in DaVinci.

• 11 episodes delivered across S1
• Long-form watch time +260% vs benchmark
• Featured on YouTube SA originals

Build a visual identity for an emerging South African artist - music videos, interview content, social cutdowns.

Twin-format - narrative music videos shot on cinema primes paired with stripped-back interview pieces. Consistent grade ties the catalogue.

• 4 long-form pieces delivered
• Social cutdowns drove 3x channel growth
• Foundation for ongoing artist content

Capture a community-driven creative initiative as a long-form documentary plus launch trailer.

Verite documentary approach - multi-day immersion, observational coverage, structured interview spine, sound-design-led edit.

• Festival-ready 35-min film + 90-sec trailer
• Strong organic shares on launch
• Anchor asset for community fundraising

Capture the South African chapter of a global anniversary documentary - one player profiled per continent, woven into a single feature.

Player-centric portrait film, on-location across South Africa. Cinema-grade interview lighting, observational coverage of life beyond the game, score-led pacing to match the global edit.

• Delivered as the SA chapter of a 7-continent global film
• Localised storytelling that earned a featured slot in the master cut
• Set the visual benchmark for the wider documentary series

A short, contemplative peace-themed film built around place, testimony and silence.

Stripped-back observational craft - locked-off framing, sparse interviews, sound-design-forward edit. No voiceover, no overlay. The footage and the people carry the message.

• Festival-quality 5-min film
• Used as an awareness-raising asset by multiple humanitarian partners
• Strong shareability across socials

Capture Manchester City's South African brand activation - cinematic hero content, player-fan interaction reels and high-volume social cutdowns for a global-class campaign rollout.

Multi-camera capture across activation days, anchored by a dedicated cinema unit for hero beats. Social unit shooting vertical-native content in parallel. In-house post turned around a 60-second hero film and 20+ tailored social cutdowns within the brand's 72-hour rollout window.

• 60-sec hero film delivered to club brand standards
• 20+ vertical social cutdowns across Reels, Shorts, TikTok
• Used across club, sponsor and partner channels globally
• Set the template for follow-up African market activations

Produce a series of internal comms and patient-story films for one of the world's largest pharmaceutical companies - compliance-aware, emotionally resonant, on-brand.

Patient-led storytelling shot under strict pharma compliance protocols. Senior producer + legal sign-off built into every stage from consent to final delivery. Quiet, dignified interview lighting. Multi-language subtitling for global rollout.

• Series of patient-story films delivered to global Roche brand standards
• Multi-language deliverables (English + 4 additional languages)
• Used in internal training and external awareness campaigns
• Long-standing trusted-supplier relationship retained

Build a brand and recruitment film catalogue for Crew Life@Sea that tells the real story of life onboard - and attracts the right crew to apply.

On-vessel and dockside shoot capturing genuine crew stories, day-in-the-life moments and the culture behind the brand. Director-led interviews with active crew, cinematic b-roll of the working ship, and a hero cut plus role-specific short-form versions for social and paid acquisition.

• 1 x 2-minute hero brand & recruitment film delivered
• Role-specific cutdowns for hospitality, deck and engineering crew
• Used across recruitment landing pages, LinkedIn and paid social
• Lift in qualified applications from the target crew demographic

Build a scalable video production pipeline for Takealot's seasonal campaigns - hero spots, product demos and a high cadence of social-first cutdowns.

Production-line approach: dedicated set, batched product capture and a shared edit template system to compress turnaround. Hero spot shot on cinema gear, social unit shooting in parallel for native vertical content.

• Hero seasonal spot + 40+ supporting product videos delivered in a single production block
• Significant cost-per-asset reduction vs previous suppliers
• Sustained working relationship across multiple seasonal campaigns

Capture a lifestyle commercial for McDonald's South Africa - real people, real moments, in-restaurant warmth that lands across TVC and digital channels.

Hand-cast diverse on-screen talent, naturalistic in-restaurant lighting and an observational shooting style. Multi-format capture (16:9 + 9:16 + 1:1) baked in at the framing stage so social cutdowns required no compromise.

• TVC + multi-platform cutdowns delivered to McDonald's global brand standards
• Strong consumer testing scores on warmth and authenticity
• Multi-channel campaign rollout across TV, paid social and YouTube

Produce premium lifestyle and food content for Woolworths' brand and seasonal campaigns - both motion and stills, captured in a single production block.

Paired motion + stills production days. Single creative direction across both disciplines. Food-styling and prop direction handled in-house to keep the creative pipeline tight. Premium grading and tape-out specifications matched Woolworths' established brand language.

• Twin asset library - motion + stills - from a unified production block
• Used across in-store screens, paid social and brand-led campaigns
• Production-cost saving vs commissioning the two disciplines separately

Produce cinematic property films and lifestyle reels for multiple IHG properties across Africa - direct-booking-focused content tuned for owned channels and OTA placements.

Multi-city production block - one travelling cinema unit covering several properties in a single trip to compress travel cost. Each property gets a 90-second hero, a 30-second social cutdown and a 15-second vertical for paid acquisition. SEO + AI search optimisation included on the deliverables that live on owned channels.

• Multiple property films delivered across IHG's African portfolio
• Significant travel-cost saving via multi-property production blocks
• Content now driving direct-booking traffic via owned channels

Capture lifestyle and dynamic automotive content for BMW South Africa - hero stills + motion built around real driving locations across the Western Cape.

Camera car rigging for dynamic driving plates, drone aerials for landscape reveals, and a stills unit running in parallel for campaign imagery. Pre-scouted Western Cape locations to give the campaign a distinct sense of place.

• Hero motion + stills library delivered from a single production block
• Used across BMW SA's owned channels and dealer activations
• Strong brand-fit grading carried across both motion and stills outputs

Capture onboard lifestyle content for one of the world's most iconic luxury cruise brands - hero suites, signature dining, deck activities and guest experience.

Single travelling cinema unit on an active sailing - tight, low-impact shooting that respected guest experience while still landing premium hero footage. Pre-built shot list covered suites, F&B, deck, entertainment and crew moments.

• Multi-category content library delivered (suites, F&B, deck, experiential)
• Used across brand owned channels and OTA partner placements
• Set the production template for follow-up Cunard projects

Produce a brand film for Lanzerac that captures the estate's heritage, hospitality and signature wine experience - hero film + supporting cutdowns.

Two-day on-estate production. Cinematic property and landscape capture (drones, gimbal, locked-off interiors) paired with intimate guest, chef and winemaker beats. Director-led interviewing kept the narrative tight.

• 3-minute hero brand film delivered
• Social cutdowns for guest experience, F&B, weddings and wine club
• Hero asset on the homepage and direct-booking funnel